The shopping list revival

Last updated 08:54 03/09/2010

I love writing a good list. List

It must be the Virgo in me or something, but writing things down gives me an inner peace. It's like the physical act aligns things in my head and allows me to think more clearly.

Problem is though, I write lists because sometimes I forget stuff. Unfortunately one of the things I tend to forget is that I wrote a list, or to look at the list while out and about running errands.

Defeats the point really, doesn't it?

But the few times I have remembered to look at my carefully designed list, I've generally found it has saved me money.

Rather than saving me money by ensuring that I stick to the list, it tends to serve the purpose more so by ensuring I don't forget anything and therefore a) buy the missing ingredients elsewhere at a higher price (i.e. milk or bread at the dairy) or b) screw my meal plan for the week after forgetting certain items. 

Apparently, according to this article, the humble old-fashioned shopping list has made a bit of a comeback as shoppers try to save money.

Three years ago, 40 per cent of our shopping decisions were made while standing, staring at an aisle of food. Now, according to research out of the United States, just 17 per cent of decisions are made at the aisle.

The findings show that the vast majority of people write a list and decide ahead of time what they are going to buy.

As a result, shoppers apparently spend less time looking at shelves. Grocery

I'm not sure that this is always the case. I mean, yes if I have a list I know that there are certain things I must get, but I still peruse the shelves. 

In fact, if I have a list and it says 'pasta' for example, I'll quite happily stand there for five or so minutes comparing all the shapes, sizes, brands and costs before deciding.

This is a kind of new thing for me. Old Greer would have just grabbed the first pasta packet that appealed (generally the one that is in the prime, eye-level position... a marketer's dream spot) and carried on my way, zooming around the supermarket.

Now I take great pleasure (oh dear god, I've become one of those people!) in saving a couple of bucks by choosing a different brand, or getting things only on special.

I've always been acutely aware of the psychology of supermarkets - the fact they put bread and milk in the furtherest sections away from the entrance, the "tempt" aisle of chocolate right by the cash register (a cruel invention) etc, so I feel obliged to rebel against all the forces willing me to overspend at supermarkets. In fact, every time I resist supermarket marketing tools, the little voice in my head says "Yus!" and wants me to do an actual Wendy Petrie fist-pump. 

So tell me, are you a list writer? Do you have special tips on how to stick to the list? Do you always go for the brands at eye-level on the shelves? And how do you survive the marketing temptations?

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- © Fairfax NZ News

47 comments
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Rachel   #1   09:10 am Sep 03 2010

My mum is a grocery list maker. At our local supermarket they had a map of where everything was and she made her list according to the map so if she doesn't need to go down that aisle she doesn't. I make a list, leave it on my desk or on the bench and end up going to the supermarket 5 times in a week and I cannot leave without buying something bad for me.

dragonzflame   #2   09:13 am Sep 03 2010

It might sound anal, but it's good to write your list in order of how you go through the supermarket so you don't find that you have to backtrack past the ice cream, the bakery, etc.

I'm also a big fan of planning your meals and buying only what you need for them, with the exception of allowing yourself one treat item. (If you make yourself choose something you don't end up putting a whole lot of crap in the trolley.) Also don't go to the supermarket if you're hungry or in a really bad mood because you'll say things like 'f*** the list, I want these biscuits' and before you know it you'll have a full trolley but none of the items you went for ;-)

Bridget   #3   09:38 am Sep 03 2010

I really like making lists especially because I'm trying really hard at the moment to have a firm grip on my purse strings. Likewise, with a list I feel a sense of security knowing I probably won't buy anything extra, not to mention a super speedy visit to the supermarket! Easy.

AndiNZ   #4   09:41 am Sep 03 2010

We write lists, and try to stick to them, but the bf is a junk food junkie, and adds stuff to the list like 'chips', 'Coke' and worst of all, 'stuff'! Generic terms that allow him to add whatever cr*p he likes to the trolley, because after all, 'It's on the list!'. Talk about defeating the purpose...

Usually I can rein him in somewhat, but addiction is a terrible thing. :(

No wonder he enjoys grocery shopping so much.

LC   #5   09:42 am Sep 03 2010

I have always shopped with a list- something my mum taught me! However, I've recently started buying my groceries online...and I love it! You pay extra for delivery of course, but it is SO much easier to avoid temptations. For starters, all of supermarkets' well-honed psychological persuasion is useless because you don't actually browse any aisles! On top of that, I HATE supermarkets, they cause extreme rage in me, hate the psychological manipulation to spend more,the bad lighting and music, surly staff, screaming children, old biddies who shouldn't drive a trolley let alone a car...GARGH!

However a list is still essential with online shopping- perhaps even more so than with shopping in person. There's little chance you'll walk past an aisle and see the cereal and remember you need some but forgot to put it on the list.

The other thing that must go with a list, however, is a budget. All the lists in the world won't help if you don't care how much you spend! Good post though,

MC (the other one!)   #6   09:44 am Sep 03 2010

Sheer lack of disposable income made me change! I have a printed shopping list, laid out according to Pak n Save's aisle plan, and it has all the usual stuff I buy, with blank spaces for extras. At the bottom of the page is a 7-day meal planner, I tend to only really plan dinners, as breakfast is always the same stuff and lunches are pretty much last night's leftovers. So I print the list on Saturday morning, sit down and have fun (important, otherwise it's a chore!) thinking about what to cook, including several crockpot meals for the days I work, and figure out what I need (meat, veg, rice, sauces etc) for those meals. Tick them off on the list above, then go through the list and fill in all the other things (biscuits, yoghurt, eggs... you know!). After I've done the shop, I cut off the planner and put it on the fridge, so I know what to defrost, what to put in the crockpot the night before....

Sounds very organised, doesn't always work, but it's taken most of a year to get right and I pretty much always come in on our preset budget.

Sticking to it... can't afford not to, but I do make sure everyone gets a $2 treat each week and chippies. Don't cut out all the treats, you'll just splurge next time (or during the week).

No I don't bother with brand names now, I know what I like and I'll bend down to get it if I have to!

Temptations? End of aisle specials... haul out a calculator and figure if it really is a bargain. If it is, and you WOULD normally buy it, then go for it. Otherwise, check your list and see how much you've spent so far (love Pak n Save's selfscanners!) and make a conscious decision if you really need it.

It feels really good to walk out of the shop knowing I haven't overspent and I have enough food for the family for the week - no retail regret!

Happy to pass my list onto anyone who'd like it... just ask, ok?

LP   #7   10:00 am Sep 03 2010

For the record. I LOVE grocery shoppping and since I love to cook I always plan a couple of meals a week so need to make a list. I used to make a list with the order of the supermarket so I didnt forget anything but I have gotten more geekier now and have compiled a spreadsheet with everything we usually buy/use and go through and tick that off BUT I so actually always forget stuff,. Dont ask me how.

JCC   #8   10:16 am Sep 03 2010

We have a spreadsheet with all the things we regularly buy, and their minimum and maximum price and its in the order of the aisles at PaknSave. So, to make the list, check the cupboards, fridge, freezer etc (helps if you have one person reading off the list and the other checking), enter in the appropriate number, then run the macro to hide everything not required, print and go! That way you have an idea of the expected bill at the end, also if its a 'cheap' shop, you can buy some extras or go for the multi-buy deal to stock up. And you know if something is really on special or they just took 4 cents off and put a 'special' sticker on it!

As for surviving the marketing temptations, it helps to not go down the chocolate or biscuit aisles, and to check the regular price on the 'special' items. I tend to find PaknSave pretty good about product placement -often the pams stuff is prominent and the budget stuff just underneath.

DeeJ   #9   10:35 am Sep 03 2010

I comando shop , no pfaffing about. I plan my menus and write a list, but like you I sometimes for get the list! If I am not asked to put something on the list it doesn't get bought - like shaving stuff for husband - and you go without for a week. I also use the calculator on my phone to work out best deal - surprisingly the smallest packet of Milo has been chaeper then the big packs. There are only a few brands I buy - otherwise it is a price driven decision.

Tip on chicken - learn how to cut up whole chicken, way cheaper then buying breast meet and thighs/egs seperately.

JC   #10   10:36 am Sep 03 2010

I love making a list that will allow me to circumnavigate the store without going down any aisles. Fruit and vege, Meat, Milk and dairy then bread. Yes I do occasionally have to venture down the aisles for sauces, cereal etc but that's only about once a month.


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