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Milk price probe possible

ANDREA FOX
Last updated 17:15 30/03/2011
Milk
WHITE GOLD: Stuff readers say milk is far too expensive.

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Commerce Commission urged to probe milk prices Kiwis slam milk pricing No inquiry into milk prices

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Just days after telling a Parliamentary select committee it would not hold an inquiry into retail milk prices, competition watchdog the Commerce Commission has announced it is having a look at whether a price control inquiry is needed.

The commission says "a number of parties" have laid specific complaints with it about the retail price of milk and calling for the agency to hold a price control inquiry.

The commission could not say how many complaints had been laid.

Such inquiries are not undertaken "lightly",  says commission chairman Dr Mark Berry.

There are potentially three market levels involved in the production of milk: the supply of raw milk to milk product processors such as Goodman Fielder; the manufacture and supply of milk products; and retailing of milk and dairy products.

BusinessDay understands that at least one complaint was made last Thursday, the day Berry appeared before the commerce select committee.

It is understood he was not aware of the complaint when he told the select committee the commission would not hold an inquiry but was open to hearing arguments.

He told the select committee there were no reasonable circumstances at this time to start a price control inquiry.

Dairy cooperative Fonterra, which covers half the domestic retail dairy market and controls around 90 per cent of the country's raw milk supply, responded that it saw no need for an investigation by the commission.

Its legal counsel David Matthews noted that less than a week ago, the commission told the commerce select committee it saw no grounds for a probe.

Fonterra chairman Sir Henry van der Heyden and chief executive Andrew Ferrier have recently said they saw no need for a price inquiry.

Open Country Dairy, the country's second biggest export dairy processor, says it does not participate in the retail market.

Chairman Laurie Margrain says it has not lodged "any specific complaint".

Open Country saw high milk prices as a symptom of Fonterra's "quasi-monopoly" in New Zealand, which had led to its "anti-competitive" behaviour.

Fonterra last month imposed a "price freeze" on the wholesale milk it provides to manufacturers for the rest of the year. The country's two supermarket chains then announced their own freeze on milk prices for the remainder of this year.

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However these moves failed to placate Consumer New Zealand, which this month renewed its call for the Commerce Commission to hold a price inquiry.

The consumer watchdog recently surveyed 1000 Kiwis on retail milk prices. It found 91 per cent of respondents thought they were paying too much and 79 per cent wanted an inquiry into pricing.

Fonterra attributes the rising price of fresh milk this year to high international commodity prices. New Zealand manufacturers have to pay the same price for milk as farmers receive from dairy exports, it says.

- © Fairfax NZ News

76 comments
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Stephen   #76   08:51 pm Apr 03 2011

While it may be true that milk can be bought from NZ$1.85 - NZ$2.30 for 2L at supermarkets in the US, UK, and Aus (see for example <a href="http://www.mysupermarket.co.uk/tesco-price-comparison/Fresh_Milk/Tesco_Semi_Skimmed_Milk_4_Pints_227L.html&quot; target=_blank>http://www.mysupermarket.co.uk/tesco-price-comparison/Fresh_Milk/Tesco_Semi_Skimmed_Milk_4_Pints_227L.html&lt;/a&gt;), these prices are not sustainable. NZ$2.50 is probably the lowest that we could reasonably expect for a 2L bottle of milk.

However, recent advances in dairying and drying technology have meant that the flavour of reconstituted milk powder is virtually indistinguishable from the real thing. I bought some this week for the first time in years and was impressed by its taste. At approximately $1 per litre I think I will be sticking to it for the reasonable future.

And, farmers get the same return from milk powder as fresh milk, so everyone is a winner by drinking it!

As the Dilmah man says, "Do try it, you'll like it!" and save money to boot.

Farmer   #75   09:49 pm Apr 01 2011

Do people not realise without Fonterra & the dairy industry we would almost certainly become a third world country over night. Then what milk prices would be the least of our worries. I get 2 liters of blue top for $3.60 in supermarket; $1.8 a liter or down the road which doesn't cost any more in petrol as I drive by it on way home can get 2 x 2 liters for $5.70. $2.85 for 2 liters not bad to me so stop whinging & get over it.

Shelly   #74   02:06 pm Apr 01 2011

For some powdered milk is the only option... and I don't buy butter or yoghurt or cheese anymore. Paul, perhaps you thinking this is silly is a reflection of your income?

fiordlander   #73   09:52 am Apr 01 2011

powdered milk is disgusting and is in no way a viable alternative to the wet kind

Paul   #72   09:47 pm Mar 31 2011

This is pretty silly talk really! If we were that worried about the price of milk we would simply buy powdered milk. It is the water (>90% of milk) that we are being charged for. Farmers get $6-8 / Kg of Milk powder. Powdered milk in the supermarket is about $9 / kg - Great shopping! Liquid processed milk is $27 / kg of milk powder.

Market price for milk is fine. Ask for a market price for the water used to produce it - NZ tax payer would make a fortune overnight

RD   #71   05:21 pm Mar 31 2011

Having just returned from the UK, I was astounded at the low price charged in the Supermarkets for Milk.. about $1.60(NZD) for a litre. I think that in a few places I saw it even cheaper then this! It tasted just fine to me, not watery at all! Its pretty depressing to come back to the exorbitant prices that we get charged for milk and other dairy products.

David Dredge   #70   04:05 pm Mar 31 2011

we have too many people taking a 'whack' from the sale of this product This is a great argument to remove the gst off food as well the delvery guy who has the contract is taking his cut. just by removing gst it would come down to around $2.46 per 2 ltrs Basically we should be buying it straight off fonterra.....

Taxes   #69   01:08 pm Mar 31 2011

@Obelix NZ's corporate tax rate is pretty much the same as most of our competitors overseas. Oz is 30%,UK around 28% (rates vary across the UK), China 25%, Germany about 29% (different states have different rates), Korea 25%, Malaysia 25%. And I don't see how you think increasing the corporate tax rate will result in lower prices.

Frankie   #68   12:19 pm Mar 31 2011

Where's Tescos when you need them? They would make so much money here upsetting the cozy duopoly with their proven retail skills. They have a store in Malacca - maybe we could persuade them to come here!

$1 for a loaf of white bread? Seen that anywhere here lately?

And to all those who suggest 'shopping around': Are you seriously suggesting that I buy everything but milk in one place and then waste petrol and time going somewhere else for milk?!

It's highly unlikely to cost me less to do that than to pay the going rate for milk wherever I am shopping - I have to drive 45km to get to a supermarket as it is!

Davo   #67   12:12 pm Mar 31 2011

"the price is set by the price they can sell it for, not what it costs)"

Yes, but there is a net price - the selling price - and a gross price which is the selling price + GST.

Ig you make food a net sales item, the price should fall by the GST amount. It is easy enough to give the Competition Commission the power to investigate and where necessary regulate prices.


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