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Dining in the Viaduct, climbing Rangitoto, basking on Takapuna Beach, wines on Waiheke, celeb spotting in Ponsonby - it's all so Auckland.
But Auckland is so big, it can be hard to know everything that is happening or the ideal place to be this weekend.
Our weekly newsletter is a guide to the very best Auckland has to offer.
Delivered each Friday, So Auckland offers little life hacks for living in the big smoke. After all, it's the little things that often make living in a big city the best experience.
With a third of all Kiwis living here and and a city sprawling across 4894 square kilometres, squeezed in between 3702 km of coastline, there is always more to do in Auckland than you realise.
So Auckland is getting away for a much-needed long weekend break without actually leaving Auckland, the best wine bar, the best places to find a tasty pizza, Sunday roasts, burger or Asian steamed buns.
Lest you think So Auckland is just about indulgent treats, we give plenty of tips about how to get out and active from the best running routes, to the best walks for you and your pooch, to the top pet-friendly parks, to the best playgrounds to let the kids burn off energy. Or how about the best beaches, the greatest swimming holes, our favourite romantic spots for a date, or the perfect spot to take a tourist for a night out in our great city?
For culture buffs we've covered the best places to see public art, where to get hot bargains on cheap art, and recommendations for a pre-theatre meal, alongside our regular listing of the best shows and events on each weekend.
It's all about how to get out and get the best out of living in Auckland.
So Auckland, what are you waiting for? Sign up here (you'll need to be a Stuff member, which is free) or check out a sample newsletter below.