Tomatoes: the case against heirloom, organic and on-the-vine

Last updated 05:00 03/10/2011

Last week I pop-quizzed Wim Zwart, a commercial grower in Gisborne who heads growers' group Tomatoes New Zealand. Here's what I learned: That bit of vine is kind of just a marketing trick.

'Truss tomatoes', sold in clusters with a bit of vine, are much the same as 'loose tomatoes'.

The vine has no effect on nutrition, shelf life or taste.

But, truss tomatoes are often a bit riper, because they are cut off the plant once the greenest tomato in the cluster is red-ish. (Other fruit, from the same cluster, might be picked less ripe and sold as 'loose'. These will ripen if you keep them out of the fridge).

So why leave the vine on? Marketers have worked out that the vine smells much more "tomatoey" than the actual fruit, which makes suckers like me more inclined to buy.

What's the point of that, as truss and loose tomatoes are sold for the same price? Well, I guess if you opt for truss, you're automatically buying at least five fruit."

Farmers markets are not all that

Wim and other growers sell at farmers markets and supermarkets. The tomatoes are the same - but customers often tell him the farmers market ones taste better. "I think that people eat our tomatoes and know where they come from, feel good about that and the taste buds follow suit," Wim writes.

Organics, also, may not be all that

The mind also has a lot to do with the popularity of organics, Wim believes. "People say that organic produce tastes better yet the produce has often been sprayed and the nutrient level could well be deficient. No research has ever been able to prove that organic produce is better for you." (NB: Wim is a conventional grower).
Certified organic growers can use sprays, including insecticides, that are on this list.

Heirloom tomatoes don't taste as good as  your average supermarket ones

Wim mentioned research that found people, in a blindfold test, preferred the current hybrids over heirlooms. Here's what I think he's referring to (note the top four are cherry hybrids). I'd like to note that this research found that nutritionally, heirlooms kick ass.

I'm a huge fan of growing my own tomatoes, mostly because of that gorgeous green-summer smell. Here's the tail-end of my 2009 crop of heirloom varieties Motelle and Purple Russian. I hung them in bunches in a cupboard and they ripened beautifully.

What types of tomato do you buy (or grow)? Are you sucked in by the vine too? Let me know if there's anything else tomato-related you'd like me to check out for you...

Catherine Woulfe is the deputy editor for Sunday magazine.

Post a comment
SJH   #1   12:53 pm Oct 03 2011

I always agonise over which tomatoes to buy. I usually opt for ones with a bit of stalk (sucker) or go for cherry toms, just because they're so bite-sized and cute!

Helen   #2   03:47 pm Oct 03 2011

I don't feel sucked in. The vine smell adds to my tomatoey experience and I'd probably buy them even if they were a bit more expensive. A bowl of truss toms on my kitchen table gives me the same joy as a vase of spring flowers. Also, I'm pretty sure that tomatoes ripened on the vine are yummer. Either way, the truss phenomenon is a clear indication of our changing attitude towards food - we're all beginning to desire a connection to what we buy.

Howard   #3   01:40 am Oct 04 2011

If you are buying tomatoes by the pound, that means you are paying more if you have to pay for the vines. A penny saved is a penny earned.

Eric   #4   07:29 pm Oct 05 2011

Wim Zwart?! Sounds like an evil dictator overlord from planet X

Duncan   #5   01:00 pm Apr 02 2012

The truss itself can be used in the cooking process to give additional flavour. The Heston Blumenthal "perfect" pizza topping uses a tomato sauce in which the truss is added during the sauce making to intensify the tomato flavour, and removed once the sauce has been reduced. It is superb.

Ross Drake   #6   11:09 am Apr 30 2012

"No research has ever been able to prove that organic produce is better for you." Sure, tell that to someone with autoimmune disease or cancer that has ben cured with an organic produce diet. The tobacco companies don't think smoking is bad for you either!

Post comment


Required. Will not be published.
Registration is not required to post a comment but if you , you will not have to enter your details each time you comment. Registered members also have access to extra features. Create an account now.

Maximum of 1750 characters (about 300 words)

I have read and accepted the terms and conditions
These comments are moderated. Your comment, if approved, may not appear immediately. Please direct any queries about comment moderation to the Opinion Editor at
Special offers

Featured Promotions

Sponsored Content