The characters are out in force in what's turning out to be record crowds for Armageddon in Auckland this weekend.
But it's the voice of Super Mario who is turning the most heads.
"Everywhere you look, there's Mario," Armageddon Expo spokesman Paul Blomfield said of the crowd's favourite character.
Charles Martinet, the voice of the Nintendo character, is a hit this year.
"He must have been asked about a thousand times to say 'hey it's Mario, ho, ho!'"
Anime and intergalactic costumes are also among favourites, Blomfield said.
HBO fantasy series Game of Thrones actors Miltos Yerolemou and Finn Jones are some of the biggest drawcards this year.
The two, who play Ser Loras Tyrell & Syrio Forel, have been delighting the 20,000 to 25,000 strong crowds by getting amongst them for photos.
"That's the magic of Armageddon, you get to see the stars," Blomfield said.
One fan even managed to create a replica of Forel's sword which he got signed.
The pair are enjoying their time in Auckland, with Jones having spent Friday night DJing at Ponsonby bar Golden Dawn.
Gaming stations have also amped it up at this year's event, with constant crowds gathered at the Nintendo and PlayStation stands.
"People want to be the first to see Halo 4," Blomfield added.
Armageddon has been delighting comic fans for nearly 20 years. Crowds of 45,000 were attracted to the Labour weekend event last year.
"Most people are here for the show," owner William Geradts said.
"It's the event as a whole that families enjoy, the costumes, animation, gaming and celebs."
- Auckland Now
Have you already planned for your Christmas and New Year break?