Local mums and bubs took part in a record-breaking mass breastfeeding event last week.
The record has been broken annually since the Big Latch On began six years ago as part of Breastfeeding Awareness Week.
The 1410 women who took part nationwide was up by about 100 from last year's count.
The Howick and Pakuranga La Leche League organised an event to add local women to the nationwide tally, with around 10 involved.
Every year the World Alliance for Breastfeeding Action sets a theme for the awareness week.
This year the 10 steps for successful breastfeeding that maternity units can implement were promoted.
It also helps to raise awareness of the international Baby Friendly Hospital Initiative.
Botany Maternity Unit is accredited and Middlemore Hospital is soon to be accredited.
La Leche member Anita Gill was thrilled the record was again broken.
She says breastfeeding is important to her because of the health benefits to herself and her children.
Mrs Gill says the 10th step to successful breastfeeding is referring mothers to support groups on leaving the hospital or clinic.
Breastfeeding support groups like La Leche play an important role in fostering successful breastfeeding, she says.
- © Fairfax NZ News
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