This year's Red Nose Day will see a star-studded cast clowning around to raise funds for the Cure Kids Foundation.
Television presenter Brooke Howard-Smith has taken a behind-the-scenes role to organise the Comedy for Cure Kids television extravaganza which will feature a series of skits from the All Blacks.
The event is part of the Red Nose Day to Cure Kids campaign which runs until August 24.
Mr Howard-Smith has always done "bits and pieces" for Cure Kids but he was motivated to do more following the success of the Rise Up Christchurch fundraiser he organised last year.
"I felt like I wanted to build a strong national fundraiser," he says.
"We don't have a lot of the big fundraisers any more where the country comes together for a positive goal.
"We used to have them all the time back in the 1980s with telethons."
The live show is on August 24 and will be hosted by comedians Jeremy Corbett and Paul Ego who will be joined by some of the country's most-loved comedians.
As a special treat, the internationally successful Flight of the Conchords comedy duo has recorded a song especially for the event that will be unveiled on the night.
And the cast of Outrageous Fortune will be adding some Westie humour to the evening.
Mr Howard-Smith says it has taken many months of work to bring the event together.
"It's one of those events where you call on every favour and then some - I think I owe quite a lot of favours now."
For inspiration he looked to Red Nose Day in the UK, which is one of the world's biggest fundraisers.
"It raised £1.4 million last year so it is a good concept to bring to New Zealand. We are anticipating it's going to be the biggest fundraiser of the year."
The charity is also launching a Facebook app that encourages donations in return for laughs. People will be able to make $3 donations by texting CURE to 933, or larger donations by phoning 0800 CURE KIDS.
Cure Kids will invest public donations into medical research to combat life-threatening illnesses that affect children, with an aim to improving quality of life.
Seats at Comedy for Cure Kids are not available to the public, but two tickets to the show are being auctioned on Trade Me with proceeds going to Cure Kids. The auction closes on August 19.
- © Fairfax NZ News
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