Victoria's Secret has apologised for putting a Native American-style headdress on a model for its annual fashion show.
The company responded to criticism over the weekend by saying it was sorry to have upset anyone and that it wouldn't include the outfit in the show's television broadcast.
Thousands of people commented on the company's Facebook page after the apology was issued. Some saw the floor-length headdress worn by model Karlie Kloss as art, while others say it displayed ignorance toward Native American cultures and history.
Feather headdresses, or war bonnets, are a symbol of bravery and are worn by Native American leaders in some tribes, including chiefs. Women don't wear war bonnets.
Kloss has tweeted her own apology.
Paul Frank Industries Inc. and the band No Doubt have run into similar criticism and apologised this year for their use of headdresses.