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Last updated 10:22 27/12/2012

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Australia is the most appealing overseas destination for New Zealanders, followed by Britain, a new survey has found.

Of more than 2000 people surveyed, 77 per cent considered Australia to be appealing, while 70 per cent were attracted to Britain.

The Pacific Islands were next with a 63 per cent appeal rating in the Southern Cross Travel Insurance survey. Then came Western Europe and North America, both on 62 per cent.

The Middle East was the lowest ranking destination, with 59 per cent of people saying the region held no appeal for a holiday. It was followed by North Africa and India/Nepal, which had no appeal for 49 per cent of respondents.

Southern Cross Travel Insurance chief executive Craig Morrison said the biggest surprise of the survey was the small difference in appetite for off the beaten track destinations between younger and older age groups.

"Whether younger people are becoming more conservative or older people more adventurous in their travel choices is hard to say. What we do know is that older travellers are forming a larger part of our market. Many are in very good health and there's nothing restricting them if they have the means and the desire to travel."

Nearly one in five people surveyed said the Pacific Islands held no appeal, with the same number cold on Western Europe and North America.

Nearly 10 per cent had no desire to visit Australia.

Among Asian destinations, Japan appealed to 47 per cent of those surveyed, beating out Thailand's 41 per cent appeal rating.

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