New Zealand's newest current affairs show barely got off the ground before the opinions began rolling in - not surprising given many had formed a view before the programme went to air.
Seven Sharp began in the coveted 7pm time slot on TV One tonight, a replacing Mark Sainsbury's Close Up and going head-to-head with TV3's Campbell Live.
The show, hosted by Ali Mau, Greg Boyed and Jesse Mulligan, is targeted at an interactive audience and aims to get people using its website and social media as they watched.
As it went to air with a piece by former One News reporter Heather du Plessis-Allan behind the scenes at the Beehive, it seemed to already tick the "engagement box" - even if many of the comments were negative.
A selection of tweets from viewers below give an idea of some of the reaction.
Tweeter @kerynmac wrote "Is it me, or is #sevensharp just awkward? Forced jokes? Tick! Inane lists? Tick! Pointless polls? Tick!"
@markmthomson was in a similar vein with, "@ONENewsNZ 10 minutes in, #sevensharp is inconceivably bad - illustrates why tvnz should be either defunded or sold."
However, there were some positives: @blackdogdesign "@TVONENZ @hdpaNEWS is brilliant and could do the whole thing by herself #sevensharp"
And: @LewStoddart with "Studio dynamics are ok. Heather's package was cool. Jesse's thing fell totally flat. #sevensharp"
Some held their tongue a little longer than the first break such as @MahonriWilliams, who said" Still trying to figure #SevenSharp out. Too many jokes for this time slot. Hopefully there's a bit more substance in the next segment."
Earlier today host Greg Boyed acknowledged there had already been criticism from some quarters, but said people needed to wait and see.
"When they come on before the show they're not called reviews, they're called fortune telling," Boyed told TVNZ's Breakfast.
"But the thing is, while they're been busy doing their job reviewing a show that hasn't started, we've been doing our job making the show, so it hasn't really bothered us too much."
Producer Mauricio Olmedo-Perez wrote on the Seven Sharp blog that both the show and its website would evolve. "We've designed it so we can be as flexible as we can."
What did you think of Seven Sharp? Post your opinion below: