What was Kate doing in Pagani?
She has worn a sleek Alexander McQueen suit to Buckingham Palace, regularly steps out in figure-hugging Stella McCartney gowns and dazzles in sequinned dresses designed by Kate Middleton's favourite, Jenny Packham.
So why did Kate Winslet spend up large in Pagani during her weekend shopping trip to Masterton?
Winslet bought a couple of dresses, two short-sleeved blazers, some jewellery and a pair of sunglasses, spending more than $300.
Perhaps it was the company she was keeping - Sir Peter Jackson is hardly a model of sartorial elegance and Pagani is perhaps more suited to his daughter Katie - or perhaps she was just keeping it real (remember, this is the woman who fed guests bangers and mash at her first wedding).
In any case, it's a red letter day for Pagani, a New Zealand-owned chain of 40 stores selling clothes designed here and made overseas.
National retail manager Julia Forbes said the stores were for special occasion shopping, which put them in a class of their own.
"We're more specified to occasional shopping - it's more about glamour than necessity," she said.
"We see ourselves more of a niche brand."
It's certainly a good place to shop if you're on a budget - in the online store jewellery starts at $12.99 for a diamante ring with a whopping 1.3-centimetre diamante stone, rising to $89.99 for a pressed-pleat polyester maxi dress with thin gold belt.
For the most part, Pagani is about party clothes for street princesses who have stars in their eyes and coins in their pockets.
That's hardly Kate Winslet, who at 37 has appeared in nearly 30 films and was awarded a CBE for services to drama in 2012.
While Masterton doesn't have the high-end boutiques of nearby Greytown or Martinborough, Helen Tickner, member services manager at Destination Wairarapa, said it remained a good place to shop.
"People come from out of town to shop at Saunders' Shoes and Milady, and we've got Farmers, Just Jeans, Postie Plus, Cotton On ... " she said.
Fashion stylist Angela Stone said she was surprised at Winslet's choice.
"You don't have to spend a lot of money to look good, but there's a big difference in the quality of fabric and how those fast fashion clothes wash and wear. Maybe she was looking for a throwaway wardrobe."
Stone also suggested Winslet was shopping to fit in.
"That happens a lot when people go on holiday, it's why you go to Hawaii and come home with a Hawaiian-style dress," she said.
"People look at what the locals are wearing, it's about fitting in."