Up to 2500 homes will eventually be in the new Long Bay Todd Property Group development officially opened today.
Stage one sections have sold out and a further three will be released for sale early in 2013.
The first residents are expected to arrive late next year.
Thirteen showhome builders are busy planning New Zealand's first "showhome street", with 14 custom-designed houses set to open mid-2013.
The 162-hectare development has considerable open space with extensively landscaped areas, parks, reserves and newly planted wetlands.
Protecting the natural beauty and allure of Long Bay has been paramount in developing the site, Todd Property Group managing director Evan Davies says.
"Long Bay is one of Auckland's most beautiful beaches, with tens of thousands visiting each summer and a significant amount of land will remain dedicated to the regional park.
"Great care has been taken to ensure new infrastructure across all 18 stages integrates seamlessly with the spectacular setting," Mr Davies says.
Architectural finishing touches have been made to the Awaruku Bridge and "cattle stop" entry marker, inspired by the land's farming heritage.
The new Long Bay Cafe opens December and a sales and information suite features a large 3D model of the planned development site.
People are welcome to visit the Long Bay development via the Awaruku Bridge on Beach Rd today from 1pm to 4pm and on Saturday and Sunday from 10am to 4pm.
- © Fairfax NZ News