He's faster than a power tool and stronger than steel.
The PlaceMakers Blue Streak is sporting his limited edition "get checked" Swanndri undies to remind Kiwi blokes to get regular health checks.
This is to help prevent prostate cancer and raise awareness for the Prostate Cancer Foundation's Blue September appeal.
During September, all PlaceMakers stores will be selling blue and black check Swanndri undies to raise funds for the charity.
They carry the "get checked" message to promote early detection and cost $25 each.
From each sale $10 goes to the Prostate Cancer Foundation.
Buck Shelford is back as an ambassador for Blue September and is keen to remind his North Harbour comrades about the importance of regular health checks.
"It's time for men to face up to prostate cancer and prioritise their health so that they can be around for their families for a long time.
"Get a pair of the Swanndri undies to help remind yourself to get checked, plus you'll be supporting research into prostate cancer - I've got a pair of them myself and they're bloody comfortable," he says.
Kiwi men are paying attention to prostate cancer in greater numbers than ever before but about 550 New Zealand males die from the disease annually.
One in 10 Kiwi men will get prostate cancer in their lifetime and it accounts for about 15 per cent of all male cancer-related deaths in New Zealand.
Awareness and early diagnosis saves lives and half of the annual prostate cancer mortality rate could be prevented by early detection.
This year is the fifth year PlaceMakers has partnered with the Prostate Cancer Foundation and during that time, has raised more than $1 million for prostate cancer.
PlaceMakers acting chief executive Vaughan Grant says with the Blue Streak's super powers running hot, combined with his undie modelling talent and the work done by PlaceMakers stores, he has high hopes for delivering another good donation this year.
Funds raised are used for research into testicular and prostate cancer, public education programmes and providing pastoral care to men and their families.
Placemakers Whangaparaoa raised about $4500 for the charity last year. This year they are aiming for more by hosting a trade breakfast for suppliers and a charity auction with their trade customers, with all money raised going to Blue September.
- © Fairfax NZ News
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