A controversial campaign against the gay marriage bill is set to hit North Shore letterboxes soon.
Prime Minister John Key struck back at earlier leaflets that claim he is "too gay" to represent his Helensville electorate, saying: "We live in a world where equality is pretty important."
The Conservative Party distributed 20,000 leaflets in Mr Key's electorate calling for voters to speak out against a member's bill put forward by Labour MP Louisa Wall.
The Helensville electorate is named for the small town but takes in much of the Shore, including Albany, where Conservative Party leader Colin Craig lives.
Only a small number of the leaflets went to Shore households but a new brochure will be sent out in the next couple of weeks to North Shore and East Coast Bays.
Mr Craig quotes one resident saying in an accompanying letter: "Colin you should stand here because John Key is too gay for Helensville."
Mr Craig says he will be researching views on the Shore before producing a new pamphlet for the area.
Mr Key supported the bill's first reading and has said he would support the bill's passage through Parliament.
He has been reported saying he suspects there is a lot of support for what he's doing in the electorate.
The "sky didn't cave in" when civil unions were introduced, he says.
Mr Craig defends using the quote, saying it is a reflection of what some voters thought.
"People express themselves in different ways. I've heard lots of people express themselves on this debate in ways that I wouldn't."Helensville is more conservative than other electorates, Mr Craig says.
- © Fairfax NZ News
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