A major festival that captures the spirit of a Kiwi summer is on its way to Takapuna beach reserve.
Organisers hope the festival will build to the size of the Queenstown Winter Festival that attracts 30,000 people and injects $50 million into the local economy.
The pohutukawa will be in full bloom as Takapuna Beach Summer Days festival-goers enjoy two days of music, food and family fun on February 1 and 2.
Just a week later on February 7 and 8 the fishing rods will be out in the Hauraki Gulf for the Snapper Festival, the country's first social media driven fishing contest.
The festival will donate money to the Auckland Rescue Helicopter Trust, Lake House Trust and Getin2Life Youth Development Trust.
Organisers want to build on the success of their inaugural Takapuna Snapper Summer Festival held in March.
The festival aims to celebrate the beach and summer while promoting Takapuna as a great destination for all the family.
The event is sponsored by More FM, The Rock FM and George FM with support from Auckland Council, Takapuna Beach Business Association and Rocket Design. The North Shore Times is a media partner.
Takapuna businesses are backing the festival with events planned throughout the week from February 1 to 8.
Festival fun kicks off on Saturday, February 1 with the Sun and Sound Festival for the over-18s.
Tickets are $20 earlybird (before December 20) or $30 on the day.
Performers include Bevan Keys, Bobbito Brazoka, The Beat Mafia and Dean Campbell.
February 2 is the Family Beach Day a free event featuring everything from a flying fox, massive slide and ferris wheel to great music, food and classic American cars on show.
In2IT street games will be out in Hurstmere Green and down on Takapuna Beach there's a beach dig and sand art contest.
The Family Beach Day is a Zero Waste event to promote environmental responsibility.
Food stalls including South American street food, pizza, icecream and carnival favourites like toffee apples and candy floss.
The licensed area includes stalls like Deep Creek Brewery and Zeffer Cider serving their North Harbour brewed products.
A liquor ban is in place outside this area that will be enforced by festival security and police.
Go to takapunasummer days.com and thesnapperfestival.co.nz for information.
Any business involved with the festival wanting to advertise can contact the North Shore Times advertising department on 489 4189.
- North Shore Times
Are our classrooms becoming overcrowded?