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Get the perfect look - online

Last updated 05:00 17/01/2014
Online Frock
FASHION FORWARD: Little Black Frock founder Olivia Willard is based at Massey University.

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Finding the perfect outfit for a summer barbecue or trip to the beach is a breeze thanks to one young entrepreneur.

Olivia Willard left her fulltime job in digital marketing to set up website Little Black Frock through Massey University's business incubator, the ecentre.

Ms Willard says it was a slightly scary but exciting learning curve.

"When I started working with the ecentre all I had was an idea. I didn't know how to validate my idea or build it into a business."

Little Black Frock lets users mix and match products to create lookbooks. They can then buy the whole outfit online.

Ms Willard says the idea was borne out of frustration.

"I'm a busy person who likes fashion but gets frustrated when shopping for clothes. It's hard to find the time to visit multiple stores to find an entire outfit."

She says it also suits style-challenged people who would love someone with a good eye to put an outfit together for them. The website's library of products includes brands like Sass & Bide and Karen Walker Jewellery.

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- North Shore Times

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