Top lips across the country are tingling today, heralding the arrival of Movember 2012. To celebrate this Mo-mentous month of moustachery, Ardmore Airport has changed its name for the next 30 days to Ard'Mo Airport and is proudly the bearer of the largest 'field Mo' in New Zealand history.
Husqvarna, one of Movember's biggest sponsors, donated ride-on and walk-behind mowers to ensure that the field Mo-shaping was done with precision and accuracy - the result being a glorious 200-metre-long moustache that sits neatly between the three main runways of Ard'Mo airport.
Trevor Wilcock, CEO of Ardmore Airport, said that the renaming of Ardmore to Ard'Mo for a month was an easy decision. "Men are not good at taking care of themselves and need to be reminded that it is okay to talk about their health and it is important to get a check-up," says Wilcock.
"We hope that this very large moustache on our airfield will serve as a reminder to all our Ard'Mo Community that it is time to do something proactive about their health."
Any registered Movember participant (or 'Mo Bro' as they're known) must be clean shaven, so shave stations have been set up inside official Mo-Hubs to help mark the start of the hairy month today.
Shaky Isles in Auckland and Wellington are in on the big shave, as well as Public on Courtenay Place who will be offering an upper-lip tidy from 7am to 11am to prepare upper lips for itchy days of growth ahead.
The phenomenon that is Movember was established in Australia in 2003 and is now a global men's health movement. It raises vital funds and awareness for men's health in New Zealand, and for the next 30 days across 21 countries it will harness and shape the incredible support from Mo Bros and Mo Sistas worldwide - and this year the aim is to involve more than one million participants.
New Zealand Movember Manager Rob Dunne says, "This Movember, we're encouraging all Kiwi guys to both seek and share knowledge and wisdom with loved ones," says Dunne.
"Don't be afraid to learn about your family's health history and predispositions and to understand the risks you possibly face. These simple actions can have a significant impact of the quality and longevity of a man's journey through his life."
Mo Bro Ambassadors for New Zealand in 2012 include All Black Brodie Retallick, Aaron Mauger, Jared Hoeata, Maz Quinn, Matt Watson, Wairangi Koopu, Jay Reeve, Willie Lose, Jamie McKay, Ray Barker, Murry Sweetpants, Brendan Pongia, John McBeth, Chris Sisarich and Will Hall - all who will be trimming and fashioning their top lips into bristling magnificence.
But even this stellar line-up of amazing Mo Bro ambassadors admit they can't do it alone, so this year they have support of Olympic proportions! Gold medalist Eric Murray - who arguably has New Zealand's most famous blonde facial hair - will be guiding Mo Bros with his top-tips on grooming, and advising Mo Bros on how to get the best of their Mos.
Rounding out the official support this year are two of New Zealand's leading ladies who are lending their support as official Mo Sisters.
Sports star and Sky TV presenter Melodie Robinson will be cheering on and inspiring Mo Bros throughout their Mo growth cycle, as will actress and TV Presenter Jo Holley.
Mo Bros and Sistas can still register as individuals or teams at www.movember.com where they create their own Mo Space page, an easy place for others to donate and show their support.
- © Fairfax NZ News
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