Take a bunch of top performers; combine their efforts with fantastic weather and invite thousands of people - the results is a new fixture on the calendar for Rodney Times readers to look forward to each year.
We're thrilled to be a media sponsor for The Orewa Boulevard Arts Fiesta that was officially launched on Saturday by Mayor Len Brown .
Mr Brown says the event looks set to become another great attraction for Auckland - still reeling after a huge weekend of entertainment and sport across the region that included the Lantern Festival and NRL Nines.
The fiesta featured more than 100 stalls and plenty of entertainment along the closed off Orewa Boulevard.
Destination Orewa Beach's operations manager Hellen Wilkins says the event was a hit and Russian born classical cross-over singer Yulia from Hatfields Beach was a particular crowd pleaser.
"On all accounts it was a great success. It was hard to get exact numbers because it was a moving target, but we estimate around 10,000 came throughout the day," Mrs Wilkins says.
"Every performance shone, and Yulia was a definite highlight. It made us realise that we really need to find a way to showcase the talent we have in the area."
Craft, market and food stalls proved popular and restaurants along the boulevard more than doubled their business for the day.
"We want to thank all the residents that live along the boulevard who were patient and let us host the event," Mrs Wilkins says.
"Without their co-operation we wouldn't have been able to do it. And of course the sponsors, who were all locals."
Proceeds will go to the Hibiscus Coast Community Arts Council and Mrs Wilkins says there are plans to hold the event on the same day next year.
"That means it will be the same weekend as the Auckland Lantern Festival and the Auckland Nines, but it didn't impact on our audience numbers this year.
More photos from the fiesta will feature in Thursday's issue.
- Rodney Times
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