Waiheke mums will join a New Zealand attempt to break the record for the most women breastfeeding simultaneously.
Breastfeeding mothers and their supporters will meet for the Big Latch On at Soul Kitchen in Ostend at 10am on Friday.
The attempt to break the record begins at 10.30am in locations all around the country and the number to beat is last year's total of 1564 breastfeeding mothers and babies.
Soul Kitchen will provide baked goods to go with morning tea or coffee paid for by breast-feeding group La Leche League.
The Big Latch On is part of World Breastfeeding Week which is celebrating its 20th anniversary.
This year's theme is Understanding the past, planning for the future.
The theme highlights the progress made in the 10 years since the World Health Organisation and Unicef implemented the Global Strategy for Infant and Young Child Feeding.
La Leche League is an international not-for-profit organisation whose mission is to help mothers to breastfeed through mother-to-mother support, encouragement, information and education.
The Waiheke Island La Leche League group is one of 55 groups across New Zealand and meets on the second Thursday of the month at 10am at Surfdale Hall. It celebrated its 10th anniversary last year.
“Having the support of other mums can make a huge difference to women wanting to breastfeed.
"Our meetings are free, non-judgmental and women are offered support and a caring ear,” Waiheke group leader Helga Meyer says.
Mothers can get help and encouragement by phoning Helga on 372 2210 or Bea on 372 2691 or by visiting lalecheleague.org.nz.
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