Mayor fronts up to keep kids safe

VANITA PRASAD
Last updated 13:12 17/06/2011
billboard not ok

CLEAR MESSAGE: The new `It's not Ok' billboard on the corner of Great South Road and Henderson Valley Rd.

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Family violence is not okay and the mayor is part of a campaign to enforce the message.

Len Brown is pictured on a Henderson billboard with a group of young people telling Waitakere residents that violence against children is not acceptable.

It's a joint venture between the Auckland Council and the Waitakere Taskforce on Family Violence.

Mr Brown says reducing family violence is one of his top 100 priorities in making Auckland the world's most liveable city.

"I believe that family violence is a priority issue for Aucklanders, so I am happy to lend my support to this critical work."

The billboard is also on Pitt St in the city.

Waitakere Taskforce on Family Violence spokeswoman Tiaria Fletcher says protecting children needs to be the number one priority when it comes to tackling family violence.

"Research shows us that children motivate adults to make change. Parents want to give their children a better life – that doesn't include using violence.

"Our communities need to understand that any violence against children will not be tolerated.

"We are thrilled that the mayor has lent his support to our work," Ms Fletcher says.

The billboard project is being funded by the council and the Social Development Ministry's It's Not OK campaign.

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