Telecom begins changeover to Spark

TOM PULLAR-STRECKER
Last updated 13:18 04/08/2014
telecom lanscape
Supplied

REBRANDED: Telecom is removing its signage ahead of its name change to Spark on Friday.

Relevant offers

Telecom has begun removing its signage ahead of its name change to Spark on Friday.

The company has previously estimated the rebrand will cost $20 million.

Spokesman Jason Paris said the job would involve swapping out its branding in its 100 stores and on a similar number of online services, changing the livery on 135 vehicles and removing 186 building signs.

Telecom branding in 190 Countdown supermarkets and other partner stores will be changed to Spark on Friday.

However, Telecom's brand won't be eradicated from all dairies and service stations until the end of the month. It will be October before the last of its 2700 phone boxes are changed to Spark, he said.

WHAT'S BEING CHANGED

3 public-facing websites

29 business hubs

71 stores

100 online system changes

135 vehicles

186 exterior building signs

197 supermarket locations

400 partners' stores (eg JB Hi-Fi)

2700 phone boxes

8000 signs in dairies, service stations etc

Ad Feedback

- Stuff

Comments

Special offers
Opinion poll

Which way are farmers likely to vote in the 2014 General Election?

National

Labour

Greens

NZ First

Conservatives

Maori Party

Internet Mana

Other

Vote Result

Related story: Farmers weigh voting choices

Featured Promotions

Sponsored Content