Telecom begins changeover to Spark
Telecom has begun removing its signage ahead of its name change to Spark on Friday.
The company has previously estimated the rebrand will cost $20 million.
Spokesman Jason Paris said the job would involve swapping out its branding in its 100 stores and on a similar number of online services, changing the livery on 135 vehicles and removing 186 building signs.
Telecom branding in 190 Countdown supermarkets and other partner stores will be changed to Spark on Friday.
However, Telecom's brand won't be eradicated from all dairies and service stations until the end of the month. It will be October before the last of its 2700 phone boxes are changed to Spark, he said.
WHAT'S BEING CHANGED
3 public-facing websites
29 business hubs
100 online system changes
186 exterior building signs
197 supermarket locations
400 partners' stores (eg JB Hi-Fi)
2700 phone boxes
8000 signs in dairies, service stations etc