Rich pickings for Kiwi wine exports

CHLOE WINTER
Last updated 05:00 13/08/2014

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New Zealand is the only "major grape-producing country" with a rise in volume and value of wine exports for the first quarter of the year.

According to the latest Rabobank Wine Quarterly Report, New Zealand wine exports were up 26.5 per cent in volume and 25.3 per cent in value in the first quarter of this year, compared with the same period in 2013.

The total volume of wine exports increased from 35.8 million litres, between January and March 2013, to 45.3 million litres for the same period this year. The value of the exports was $244.2m and $306.1m, respectively - a 25.3 per cent increase.

In Australia, wine exports rose by 0.6 per cent but the value of wine fell by 2.9 per cent in the first quarter of 2014.

Wine Marlborough general manager Marcus Pickens said the region's brands were performing very well overseas.

"The quality and consistency of what is in the bottle is better, on average, than any other region's wines anywhere else."

Villa Maria executive director Fabian Yukich said the success of New Zealand's wine industry had "not happened overnight".

"This is really a massive tick for New Zealand wine growers' collaborative efforts in producing and marketing a premium product, instead of focusing on trying to win market share by producing low cost commodity products."

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