Take Telecom's new logo as you like
By TOM PULLAR-STRECKER and CLAIRE McENTEE - The Dominion Post
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Telecom is attempting to spruce up its image with a new corporate logo, an abstract design that a spokeswoman said did not allude to anything and that customers could interpret as they liked.
Retail head Alan Gourdie said Telecom's new brand was designed to be "less about us" and more about customers.
"Where previously it stood for telecommunications services, wires and networks, it now reflects New Zealanders doing what inspires them, and doing it on their terms."
The design, created by Auckland firm Designworks, got the thumbs-up from John Hatrick-Smith, a design specialist with Better By Design, a department of New Zealand Trade and Enterprise.
"It's bright and it's fresh and very different to what one might ordinarily expect from a telecommunications company. It's got lots of energy and lots of excitement."
Telecom could not confirm how much it would spend on the makeover. Its last "pixel-block" logo, unveiled in 2003, cost $140,000.
The company had a laser show on the Auckland waterfront to unveil the new logo late last night.
Smaller events were held for staff in other cities.
* What do you think of the logo? Post your comments below.
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When I first saw this logo, I thought it was Meridian at a first glance... Plus, Telecom is the only company I know who keep changing it's logo
its completely ridiculous and have u seen the payphones on the street the have incorporated this logo with it looks like someones got some white paint and painted all over the thing.
Well I think its a bit basic for a telecommunications company and it looks like someone has had a good old scribble on Paint and then Just put it forward as an idea I dont like it
Considering the $$$$$ probably spent on this logo a 2 year old could have done better with their eyes closed........dull, boring needs colour for the growth of life...Remember Auckland City Council 200k this is worse...The hot seat decision makers must live boring lives.....airforce blue..what a joke!
i work for retail. and what i think about telecom's new logo is extraordinary. imagine a lot of people are expressing their own ideas about this logo. and also they get to see a lot of this whenever they look on their mobile phones, landline phones or even in their keyboard! nice one telecom
.lol..for prepaid phone users out there! my middle finger is all yours!
dont bother the new logo..something's comin up this december sure that Voda and 2deg can't cope up with it!
What is this ridiculous logo... you'd be much better using 2degrees so they keep paying me for crap ads. Maybe since this logo is so much about us they'll decide to stop holding NZ back on the Telecommunications front now...
looks like something you would make from a Photoshop tutorial. Its going to out date quickly. Also looks horrible on the All Blacks Jersey
What about O2 and 2degrees? They are the same!!
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Delayed post but still
Its funny how we are having a recession and they justify to their workers that they cannot afford to give them pay raises BUT they manage to scrap a BIG FAT WAD OF CASH for their logo....