Flossie Media Group moving to Australia

New Zealand web marketing company Flossie Media Group is to relocate its aggregation and marketing operation to Australia, while establishing its female lifestyle website nzgirl.co.nz as an independent Auckland-based publisher.

The 18-month-old FMG "specialises in one-to-one communication channels to women" through aggregating content from female-focused websites, according to its website. 

"We have seen the advertising market undertake enormous changes. This has inspired us to review our entire portfolio of products and the way we operate in the New Zealand and Australian market," FMG chief
executive Jenene Freer said in a statement released today.

The company was dropping display advertising, focusing solely on one-to-one communication via email, she said. 

The company's nzgirl.co.nz web magazine would remain based in Auckland, operating as an independent publisher. 

The restructure would take effect from January 1 next year, with the site's editor-in-chief, Tee Twyford, taking over as the new company's general manager and editor, Ms Freer said. 

The nzgirl site had grown consistently since it was established 10 years ago, and had "provided solid financial return" to its shareholders, she said. 

"[Flossie Media Group] is an aggregating business while nzgirl is a publishing businesss and we felt that due to the vast dynamic differences in operations that nzgirl needed to establish itself separately as an independent publisher to enable it to thrive and grow."