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Vodafone is offering a Maori language learning app free to the first 50,000 iPhone and Android customers who download it.
The app, developed by Auckland University lecturer Sophie Tauwehe Tamati, translates English words to Maori words, which it can sound out, and helps people put together common phrases.
Vodafone chief executive Russell Stanners said it was offering the "Hika Lite app" to celebrate Maori language week.
Rival 2degrees is 10 per cent owned by the Maori Hautaki Trust. It launched a smartphone in November, the Huawei Ideos X3, that offers all its menus in Te Reo Maori, but a spokeswoman said as far as she was aware it wasn't doing anything in particular to mark Maori Language Week this year.
- © Fairfax NZ News
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