MediaWorks staff urged to boycott CEO Mark Weldon's Central Otago wine

A widely circulated email urges staff to boycott MediaWorks' boss Mark Weldon's award-winning wine company.
PETER MEECHAM/FAIRFAX NZ

A widely circulated email urges staff to boycott MediaWorks' boss Mark Weldon's award-winning wine company.

Staff at MediaWorks have been urged to boycott the wine business of chief executive Mark Weldon, according to a leaked malicious email.

An email sent to MediaWorks' and TVNZ staff, and forwarded to other companies urged people to contact Weldon and "say no" to his award-winning wine.

Sources confirmed the email was widely circulated on Friday afternoon.

The email said: "Do not support Mark Weldon because he doesn't support journalism."

It also featured a photo of Weldon holding a bottle of wine produced by his Central Otago vineyard, Terra Sancta, and his full name plus phone numbers, emails and cellphone.

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The email urged people to boycott his business, a producer of pinot noir and other varietals, nestled in the Bannockburn area of the South Island wine-growing region.

It is understood the personal contact details contained in the email are not correct. 

Weldon, formerly the chief executive of the New Zealand stock exchange and a senior manager with global consultancy firm McKinsey and Co, has been under fire after revelations the media company faces changes, cuts and the axing of high-profile programmes.

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The company ditched Campbell Live earlier this year, announced the end of MasterChef for next year and other programmes potentially face the chop. It has been a tough year for the broadcaster amid declining ratings and a sweeping series of changes.

Its latest offering, gossip site Scout, is in disarray after a staffing meltdown.

MediaWorks declined to comment and a spokeswoman said Weldon was unavailable.

One source described the leak of personal details as "sickening".

 - Stuff

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