Bell Tea and Coffee Company rebrands as BrewGroup
The company that makes Bell Tea has rebranded to emphasise its increased focus on coffee products.
From June 1, the New Zealand-owned Bell Tea and Coffee Company will be called BrewGroup.
Chief executive Mark Hamilton said the company was being rebranded to reflect its increasing coffee sales.
BrewGroup now sells more coffee than tea, and owns the Gravity, Hummingbird and Jed's coffee brands, as well as several others.
"The name BrewGroup embraces all our wonderful coffee and tea brands - celebrating the coffee and tea beverage business. The new brand will unite our employees, better represent us to our customers, and align with our future growth opportunities," Hamilton said.
In 2006 Bell Tea changed it's name to The Bell Tea and Coffee Company, soon after it acquired New Zealand's largest locally-owned coffee roaster, Burton Hollis. That was its first step into the coffee market and the shift in the business has been significant since.
There will be no brand changes to BrewGroup products, including Bell Tea, and tea will remain an important part of the business.