M&M's have a caramel flavour in the works; mouths are watering everywhere
M&M's are a tried and true formula, a delectable confection that requires binge-eating en masse.
But, from early next year, they'll come with a decadent twist.
The company announced they're adding a soft caramel centre to their sweet treats.
This is a watershed development in two ways: it will be the first time the company has experimented with caramel in their 75-year history, and will launch a fourth kind of M&M -- the 'soft and chewy' -- to complement their crispy, peanut and smooth range.
According to CNN, the initiative represents one of the biggest developments in the brand's history.
Hank Izzo, vice president of research and development of parent of Mars Chocolate told CNN "Caramel is extremely trendy".
"It's a $2.2 billion flavour segment and the fastest growing segment in food right now. We want to be part of this category."
The candy has taken a few years to develop -- getting the balance between the soft middle and the outer coating of the candy, called the "lentil", took a process of trial and error.
The manufacturing set-up needs to be finalised before they can reach our watering mouths.
The commercial release of the product is slated for release in May 2017.
Mars Australia have not yet responded to queries regarding a potential 'salted caramel' version to appeal to the Wellington market, but a spokeswoman confirmed they were "very very excited" about the release of the product.