Lolly company Pascall axes Jaybees jelly beans
Pascall has stopped making Jaybees jelly beans, but the lack of lollies has largely gone unnoticed.
The company discontinued the sugary treats some time earlier this year, but Kiwis are only just waking up to the news.
Some bean-lovers turned to Facebook, questioning Pascall about why they can no longer find their luscious lollies.
The company has copied and pasted the same reply for each pressing post:
"Unfortunately demand for our Jaybees was too low for us to continue making them", Pascall New Zealand wrote.
"We do know that there are other jelly beans still out there (Jelly Belly, Pam's, The Jelly Bean Factory to name a few) so hopefully you find another favourite very soon."
Pascall discontinued Licorice Allsorts in June 2015, a disappointing discovery for those just noticing the disappearing lolly.
In August, Karen Turner posted on Pascall's Facebook: "I've been to three stores today in search of them and come home empty handed."
The candy company has also seen the dying days of delicacies including Jaffas, Sparkles, Snifters and Tangy Fruits, which were all axed by the business in 2008.
At the time, a company spokesperson said it was due to a lack of consumer demand.
As per the bite-sized bits of jelly beans, the company claimed not enough Kiwis were purchasing the product.
Pascall has yet to comment on when Jaybees were discontinued or why the lolly is no longer being produced.