Kiwi bars join Coopers boycott

FAIRFAX MEDIA

Some hotels have stopped serving Coopers beer after they produced 10,000 commemorative light beers to celebrate 200 years of the Australian Bible Society.

New Zealand bars are joining in a boycott of Coopers beer, after it featured in an Australian Bible Society video about marriage equality.

The family behind the brand has been donors to the Bible Society for many years and the brewery put out a commemorative beer marking its 200th anniversary.

The society said it had teamed up with Coopers Premium Light for a new campaign to help "reach even more Australians with God's word".

Coopers has acknowledged that some consumers were offended by the Bible Society video.

Coopers has acknowledged that some consumers were offended by the Bible Society video.

Accompanying this was a video of a conversation between Australian MPs Tim Wilson and Andrew Hastie in which they outlined their positions on marriage equality. Wilson is for it, while Hastie is not.

READ MORE: * Beers and Bibles don't mix well: Australian brewery Coopers' Christian branding disaster

That sparked a social media backlash.

Several bars in Australia announced a boycott of the beer brand.

In New Zealand, Auckland's The Wine Cellar said it would no longer stock its products.

It was reported on thewireless.co.nz that five bars in Wellington -  Bad Grannies, Vinyl, Eva Beva, The Fat Angel and Ivy -  had also decided to stop selling Coopers beer and would donate 50c from every sale of the remaining stock to No Pride in Prisons.

Coopers managing director Tim Cooper has since released a statement saying the company was saddened at the impact its involvement with the Bible Society had had on Coopers drinkers.

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"As a long-standing philanthropic company, Coopers Brewery has been passionate about supporting all aspects of our community, and has actively and financially embraced many different organisations.

"Our company's guiding principles have centred around respect for others, and, as such, the recent activity surrounding the video made by the Bible Society has conflicted with our core values. Coopers never intended to make light of such an important issue, and would never and did not approve the making or release of the Bible Society video 'debate'."

Director of corporate affairs Melanie Cooper said the company supported marriage equality.

"Offence has been taken by our recent involvement, for which we are deeply sorry. We have listened to a range of community views, we acknowledge this feedback and respect everyone's individual opinions and beliefs.

"We have consequently cancelled the release of our Bible Society commemorative cans and will be taking steps to show further support for our community, including joining Australian Marriage Equality."

 - Stuff

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