CricHQ nominated for international sports technology award

CricHQ founder Simon Baker says it is amazing to be nominated for the award.

CricHQ founder Simon Baker says it is amazing to be nominated for the award.

Cricket app CricHQ has put some more runs on its awards board after being shortlisted for a prize previously won by huge sporting brands including Wimbledon and the NBA.

The Wellington company has been nominated for an award at the United Kingdom-based Sports Technology Awards.

Its app was a finalist in the Best-Integrated Digital Media category, and CricHQ's entry featured its recent acquisition of My Action Replay, which allowed teams to livestream their matches alongside live match data and infographics in the broadcast.

Previous winners at the awards included the NBA, Wimbledon and AIG.

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CricHQ founder Simon Baker said the company had had a good run of award nominations over the past year.

This included a win at the New Zealand Excellence in IT Wards, one at the CMO Asia Awards, and a highly commended nod at the Innovation Awards.

"This is a big award.

"The Sports Technology Awards have had huge names win them in the past and for us to make the finals is really amazing."

The awards would be presented next month.

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Earlier this month, CricHQ chairman Kevin Roberts said the company intended to become the world's largest broadcaster of cricket after it bought My Action Replay for an undisclosed sum.

Buying My Action Replay was CricHQ's first major decision since Roberts joined the company last December, going into bat for it with a seven-figure investment.

The Wellington-based sports technology company had been doing the rounds last year as it looked to raise another US$10 million (NZ$14m), having attracted the same amount of investment from Singaporean firm Tembusu Partners last year.

Roberts, a former Saatchi & Saatchi executive chairman, said the My Action Replay acquisition was the type of development which made CricHQ a leader in sports tech.

It claimed to record one in every 10 balls bowled in organised cricket globally, but was targeting one in every two within four years.

My Action Replay, meanwhile, has created more than 700,000 videos since it was established in 2013.

"By enabling fans and players to see video of cricket at all levels, we'll get to enjoy cricket in a whole new way," Roberts said.

"Effectively CricHQ intends on becoming the world's largest broadcaster of cricket."

 - Stuff


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