Derek and Calum Handley want you to stop losing things

The Magpie device is waterproof and can track items anywhere with cellphone coverage.
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The Magpie device is waterproof and can track items anywhere with cellphone coverage.

The Handley brothers have a new project: making the word "lost" a thing of the past.

Derek and Calum Handley have launched a Kickstarter campaign for their latest business which hopes to find a part of the hundreds of millions of dollars being spent on tracking devices.

Magpie, co-founded with engineer Raul Oaida, was an unlimited-range GPS mobile tracking service which launched in New York early Wednesday morning.

Magpie co-founders Calum Handley, Raul Oaida, and Derek Handley see a massive opportunity in tracking devices.
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Magpie co-founders Calum Handley, Raul Oaida, and Derek Handley see a massive opportunity in tracking devices.

The tracker included an app, free GPS device, charging device and clip from US$5 (NZ$7) a month.

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It could be used to track anything from a set of keys to children and pets.

Calum Handley, based in Thailand after ten years in New York, said the founders got together in June last year to think about some problems which were prevalent in everyday society.

Tracking items was seen as one which would be a big business and relatively simple to solve.

Handley said the existing tracking technology fell short as it mostly used Bluetooth, which could struggle in countries like New Zealand and were limited to a closer range, and was super expensive.

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But Magpie's device, which was free and instead relied on a subscription model, was made to use anywhere in the world: so long as there was cellular coverage.

Handley said it would be available to use in 185 countries, and would be precise on an item's location down to a couple of feet.

"It's about eliminating the word lost.

"We want to remove that from the vernacular."

Handley said users could choose how to use the product, which was also waterproof to the point it could be submerged for 30 minutes.

The battery life lasted between one day and three months, depending on whether you wanted tracking by the minute, hour or day.

You could also set it to alert you if an object has moved.

"Piece of mind shouldn't be a luxury, which is why Magpie will be accessible and affordable for all of those who get involved.

"We want to reduce stress and reduce anxiety."

Handley said he was excited to be working with his brother Derek again, who was best known as the co-founder of global mobile marketing and media company The Hyperfactory.

Derek Handley also co-founded a not-for-profit called The B Team with Sir Richard Branson.

 - Stuff

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