Local chocolate maker Whittaker's has again raised the bar, being named New Zealand's most trusted brand for the third year in a row.
In a survey commissioned by New Zealand Reader's Digest, Whittaker's not only secured the top spot in trust, but also won the confectionery and New Zealand icons categories.
Marketing manager Holly Whittaker said Kiwis appreciated the brand's commitment to quality.
"Whittaker's is the only major chocolate manufacturer in New Zealand that ensures quality by controlling the whole manufacturing process - from bean to bar - from our one factory in Porirua, Wellington," Whittaker said.
The brand managed to cling to the title despite a publicity stunt last year that was less than trustworthy.
Police were duped into thinking that a Whittaker's chocolate van had actually been involved in an accident after it smashed into Paeroa's iconic L&P bottle.
It later transpired that the crash was staged to advertise a new L&P-flavoured chocolate, and that the local mayor was also in on the act.
The results of last year's most trusted survey, in which Whittaker's also claimed first place, were released a week after the incident.
St John Ambulance was named New Zealand's most trusted charity.
The annual survey, which began in 2005, this year asked more than 1200 Kiwis to identify the products that held their trust across 40 categories.