Two Kiwi entrepreneurs are seeking funding for a range of odour neutralising socks that they claim will be a game changer for athletes, trail runners and trampers.
Seeker Socks co-founders Chuck Slogrove and Craig Dalton hope to raise $30,000 to fund their new venture on crowdfunding platform Kickstarter.
"Blisters and foot pain slow every athlete down at one time or another," Slogrove said.
"We are fed up with socks that hinder, not help, our enjoyment of New Zealand's backyard."
The Seeker Socks range will launch with a hiking, running and general performance ankle sock.
Slogrove, 22, said the pair had spent over a year perfecting the technology that goes into the socks.
Materials used include New Zealand merino wool for comfort, soft bamboo for durability and the CoolMax fabric to ward off friction-causing moisture.
"With built-in arch and heel support, these socks have a right and a left foot," Slogrove said.
The socks will be on sale on Kickstarter from next Tuesday.