Sock venture seeks $30k

MICHAEL FOREMAN
Last updated 16:35 08/08/2014

Relevant offers

Better Business

Benefits, impacts of proposed Motueka-Whanganui ferry service questioned Work schedules and team selection should consider body clock time Briscoe silent on Kathmandu, but says ASX listing would create 'opportunities' Company, manager and director fined almost $200k for false alpaca claims Women need to fight for top positions, 26-year-old general manager says Governance awards reveal gender diversity champions Denied by government: Dev Academy seeks Iwi funding for Te Reo coding programme Mike O'Donnell: A timely lesson in what works for tech businesses Supplement firm fined for claiming Chinese product was NZ-made Striking Carter Holt mill worker's union puts pressure on company's 'ethical' stance

Two Kiwi entrepreneurs are seeking funding for a range of odour neutralising socks that they claim will be a game changer for athletes, trail runners and trampers.

Seeker Socks co-founders Chuck Slogrove and Craig Dalton hope to raise $30,000 to fund their new venture on crowdfunding platform Kickstarter.

"Blisters and foot pain slow every athlete down at one time or another," Slogrove said.

"We are fed up with socks that hinder, not help, our enjoyment of New Zealand's backyard."

The Seeker Socks range will launch with a hiking, running and general performance ankle sock.

Slogrove, 22, said the pair had spent over a year perfecting the technology that goes into the socks.

Materials used include New Zealand merino wool for comfort, soft bamboo for durability and the CoolMax fabric to ward off friction-causing moisture.

"With built-in arch and heel support, these socks have a right and a left foot," Slogrove said.

The socks will be on sale on Kickstarter from next Tuesday.

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content