Sock venture seeks $30k

MICHAEL FOREMAN
Last updated 16:35 08/08/2014

Relevant offers

Better Business

Crowdfunding platform Givealittle to start charging money for use of website Famous Kiwi faces who may not make the New Zealand 'Rich List' Kiwi fashion designer Andrea Moore's new clothing line to be sold in Farmers YHA New Zealand hostels roll out $2.7m solar network South Canterbury couple get $27,000 compensation for unjustifiable dismissal Would your mum approve of your after-work behaviour? Susan Hornsby-Geluk: Workplace drug testing is not black and white The meaning of Starbucks' new employee dress code Better business performance means measuring what really matters Kiwis thought to be less likely to help themselves at self-service checkouts

Two Kiwi entrepreneurs are seeking funding for a range of odour neutralising socks that they claim will be a game changer for athletes, trail runners and trampers.

Seeker Socks co-founders Chuck Slogrove and Craig Dalton hope to raise $30,000 to fund their new venture on crowdfunding platform Kickstarter.

"Blisters and foot pain slow every athlete down at one time or another," Slogrove said.

"We are fed up with socks that hinder, not help, our enjoyment of New Zealand's backyard."

The Seeker Socks range will launch with a hiking, running and general performance ankle sock.

Slogrove, 22, said the pair had spent over a year perfecting the technology that goes into the socks.

Materials used include New Zealand merino wool for comfort, soft bamboo for durability and the CoolMax fabric to ward off friction-causing moisture.

"With built-in arch and heel support, these socks have a right and a left foot," Slogrove said.

The socks will be on sale on Kickstarter from next Tuesday.

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content