US firm snaps up Snap Fresh Foods

JOHN ANTHONY
Last updated 11:43 14/08/2014

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Giant American fast-food supplier Golden State Foods has bought New Zealand fresh-produce company Snap Fresh Foods for an undisclosed sum.

Snap Fresh Foods was started in West Auckland in 1980 by Ashley and Linda Berrysmith.

The company sells salad greens, vegetable mixes, baby peeled carrots, fresh sprouts, dressings and condiments.
Golden State Foods is one of the world's largest suppliers to the fast-food industry, worth US$6 billion ($7 billion).

It said it had acquired Snap Fresh and its two New Zealand processing facilities, employing 150 staff.

Golden State executive vice-president and chief operating officer Neil Cracknell said the acquisition of Snap Fresh provided growth opportunities and new products for Golden State.

Companies Office records show Snap Fresh Foods changed its name today to Vida Fresh.

Golden State's brands include Krispkut, Farmer Bill's, Dashboard Diner, Salad Shakes and Sproutman.

Snap Fresh's farm suppliers will contract exclusively to Golden State.

Ashley Berrysmith won the 2007 Ernst & Young New Zealand entrepreneur of the year award.

The sale of Snap Fresh means much of New Zealand's packaged produce is now supplied to United States-owned food companies, with vegetable processor Wattie's owned by Heinz.

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