Telecom name change sparks Sparkmunications

TOM PULLAR-STRECKER
Last updated 16:54 14/08/2014

Relevant offers

Better Business

Social media ban for departing workers plan Business must adapt to digital or fade Queenstown's $250 million construction boom Study claims race matters for aspiring accountants Facebook ditched for Instagram by online fashion retailer Showpo Eastgate mall in Christchurch is lacking shops that attract blokes Postal union boss unhappy about NZ Post policies in Porirua 'Ronald's here to stay': McDonald's CEO fronts massive grilling Council snubs Taranaki's Warner Construction for Fulton Hogan Hamilton real estate agent censured over school zone claim

Telecom's name change to Spark has spawned a new word, Sparkmunications.

It is the unintended consequence of the company using the "find and replace" function on text editors to expunge the Telecom name from online documentation.

A poster to technology website Geekzone first noticed the word cropping up on Spark's website, and a Google search then threw up several examples.

Spark's website, for example, informed people that New Zealand Relay (NZ Relay) was "Sparkmunications for people who are deaf, hearing-impaired, deaf-blind, or speech-impaired".

Its website also proclaimed: "Part of Spark's strategy has been to look for businesses to partner with where we can bring our Sparkmunications, marketing, networks and commercial expertise to the innovation and ingenuity of new startup companies."

What the "find and replace" function stuffs up it can quickly repair, however.

The joke was short-lived and references to "Sparkmunications" have now been replaced by "telecommunications".

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content