Telecom name change sparks Sparkmunications

TOM PULLAR-STRECKER
Last updated 16:54 14/08/2014

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Telecom's name change to Spark has spawned a new word, Sparkmunications.

It is the unintended consequence of the company using the "find and replace" function on text editors to expunge the Telecom name from online documentation.

A poster to technology website Geekzone first noticed the word cropping up on Spark's website, and a Google search then threw up several examples.

Spark's website, for example, informed people that New Zealand Relay (NZ Relay) was "Sparkmunications for people who are deaf, hearing-impaired, deaf-blind, or speech-impaired".

Its website also proclaimed: "Part of Spark's strategy has been to look for businesses to partner with where we can bring our Sparkmunications, marketing, networks and commercial expertise to the innovation and ingenuity of new startup companies."

What the "find and replace" function stuffs up it can quickly repair, however.

The joke was short-lived and references to "Sparkmunications" have now been replaced by "telecommunications".

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