Telecom name change sparks Sparkmunications

TOM PULLAR-STRECKER
Last updated 16:54 14/08/2014

Relevant offers

Better Business

Life-work balance tops salary NZ export awards return after year off Are you the office slob? Teacher accused of being stoned wins $3k from preschool Where next for equal pay Tradies lambast 'spoiled' generation Honest cover letter gets teen noticed Challenges for new Kathmandu CEO Xavier Simonet Mike Pohio resigns from Tainui Group Holdings A peek behind the doors of NZ's private banks

Telecom's name change to Spark has spawned a new word, Sparkmunications.

It is the unintended consequence of the company using the "find and replace" function on text editors to expunge the Telecom name from online documentation.

A poster to technology website Geekzone first noticed the word cropping up on Spark's website, and a Google search then threw up several examples.

Spark's website, for example, informed people that New Zealand Relay (NZ Relay) was "Sparkmunications for people who are deaf, hearing-impaired, deaf-blind, or speech-impaired".

Its website also proclaimed: "Part of Spark's strategy has been to look for businesses to partner with where we can bring our Sparkmunications, marketing, networks and commercial expertise to the innovation and ingenuity of new startup companies."

What the "find and replace" function stuffs up it can quickly repair, however.

The joke was short-lived and references to "Sparkmunications" have now been replaced by "telecommunications".

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content