When design student Anthony Cole decided to create a business card, he wanted to come up with one that people would remember.
"I ended up with not so much a card, but more a business army knife," Cole, 25, said. "Each tool pulls out and lists my skill and contact details."
After he posted photos of the cardboard card on Behance, an online graphics showcase owned by US software company Adobe, he began to receive praise from designers worldwide.
The "business knife" clocked up thousands of views on Behance and was picked up by US design journal Design Taxi. "It's been going pretty crazy," Cole said.
He produced the card while studying at the Yoobee School of Design in Auckland. "I wanted something that would help me get design work." The online exposure the card had received had certainly been helpful in job interviews, Cole said.
"It's pretty cool when you go for an interview and they already know who you are."
Cole, who now works for a signwriting company, said he approached some printers to get the card made professionally but was put off by the cost. One printer quoted $150 for setup costs alone.
Eventually he cut out the parts from a cardboard box and printed the text on craft paper.
"The most expensive thing were the two rivets in the middle which cost $2 each," he said.
Jason Hyland, head of graphic design at Yoobee School of Design, said the business card could potentially be produced commercially.
"It definitely has the potential if Anthony wanted to further his career in that way," Hyland said.