Marketing firm fined for spamming

TOM PULLAR-STRECKER
Last updated 12:48 13/02/2014

Relevant offers

Better Business

Software that automates law documents raises $600,000 investment Chart of the day: How many Kiwis are visiting Australia? Heartland may employ more staff to cope with growing range of chips What does the living wage mean for workers and employers? Thousands of IT professionals, including Silicon Valley figures, show interest in Wellington Chart of the day: When did visitor numbers to NZ take off? The 11 characteristics of great leadership Marlborough vineyard contractors taken to ERA after Labour Inspectorate investigation Chart of the day: Which region has the most students leaving school with NCEA 2 or above? Set your business up for success in 2017

Auckland-based marketeer Image Marketing Group has been fined a record $120,000 after it admitted sending spam emails and text messages in 2009 and 2010.

The Department of Internal Affairs, which took action against the two-person company after receiving 500 complaints, said the fine approved by the High Court in Auckland was the largest imposed under the Unsolicited Electronic Communications Act, which came into force in 2007.

IMG sent more than 500,000 emails and 45,000 texts in 2009, admitting some were spam. They invited people to buy its database products and mobile phone antennas.

Justice Mary Peters said IMG sent more spam emails in 2010, but the volumes were not known.

Internal Affairs dropped its action against IMG's sole director, Brendan Battles, as part of the court-approved negotiated settlement.

The maximum penalty that can be imposed on companies for sending spam is $500,000, plus damages, and $200,000 for individuals.

The department originally took action against IMG in 2011 when it was reported the company and Battles could have faced up to $2.1 million in fines from four individual offences.

The previous highest penalty for spamming was $100,000, awarded against Lance Atkinson in 2008.

Internal Affairs team leader Toni Demetriou said the case showed it was worth people taking the time to report spam to the department.

Ad Feedback

- Fairfax Media

Comments

Special offers

Featured Promotions

Sponsored Content