Listed retailer The Warehouse Group is funding a new chair in retail management at Massey University.
The agreement will establish the Sir Stephen Tindall Chair in Retail Management and will include the appointment of a professor in retail management within Massey's College of Business.
Massey said it was the first step towards the development of a retail-focused degree, which is expected to receive its first intake of students next year.
The degree will be aimed at people already employed in the retail industry who want to upskill, or secondary school-leavers attracted to a professional career in the sector.
Professor Ted Zorn, the head of Massey College of Business, said the university was pleased to be working with The Warehouse to increase the capability of one of the largest sectors of New Zealand's economy.
"Partnerships like these create fantastic learning and employment opportunities for our students," Zorn said.
The Warehouse chief executive Mark Powell said a strong university degree would raise the profile of retail as a desirable career choice.
"Retail is an exciting industry to work in and the new retail degree will combine general business knowledge with retail-specific content, meaning students will be set up for a wide array of career opportunities, ranging from logistics to supply-chain management, to running multi-million dollar businesses."
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