Gumboot sales mirrors farming boom

SHAWN MCAVINUE
Last updated 07:11 18/05/2012
Gumboots
NICOLE GOURLEY/Fairfax NZ
THEY ARE SWELL: CRT Invercargill clothing and footwear saleswoman Lyn Hall and Skellerup South Island sales manager Tony Fuller have seen gumboot sales skyrocket.

Relevant offers

Farming

John Key met Saudi who threatened to sue New Zealand ANZ censured over Fair Trading Act breach involving farmers Crop yields hold up on shrinking land North Canterbury drought brings out the good Once-a-day milking suits award-winning farmers Dialing up advice for phones down on the farm Wilding's Te Mania bull operation set to expand Education, not punishment the key to farm safety Dairy farmers slashing costs will still be short Advance Fonterra milk payout expected

Soaring gumboot sales in an Invercargill store have set a national sales record and show the "positive mood" of farming in Southland.

Skellerup area manager Tony Fuller said CRT FarmCentre in Invercargill was the largest-selling single rural boot seller of their brand in New Zealand.

"They are just rocketing through gumboots," Mr Fuller said.

Mr Fuller put the store's success down to CRT clothing and footwear saleswoman Lyn Hall's ability to keep stock levels high, so when farmers came in, they walked out in the right size gumboots.

In Mrs Hall's 11 years of selling at CRT, she had sold well over a $1 million of Skellerup gumboots, he said.

Mrs Hall said the most popular gumboot sizes were an eight or nine, and almost all the buyers were farmers, she said.

She could correctly estimate the buyer's boot-size without asking, she said.

However, today would be her last day at the store because she was moving to Brisbane with her family, she said.

CRT Southland regional manager Harry Soper said sales of Skellerup gumboots, which includes Redband gumboots, reflected the positive mood in the Southland farming industry.

Mr Fuller said the exact number of gumboots sold in the store for the year was commercially sensitive but it was in the thousands.

Ad Feedback

- The Southland Times

Comments

Special offers
Opinion poll

Is it time for authorities to introduce tougher penalties for poaching?

Yes

No

Vote Result

Related story: Booby traps for poachers cost farmers

Featured Promotions

Sponsored Content

Agri e-editions

Digital editions

Read our rural publications online