Gumboot sales mirrors farming boom
Soaring gumboot sales in an Invercargill store have set a national sales record and show the "positive mood" of farming in Southland.
Skellerup area manager Tony Fuller said CRT FarmCentre in Invercargill was the largest-selling single rural boot seller of their brand in New Zealand.
"They are just rocketing through gumboots," Mr Fuller said.
Mr Fuller put the store's success down to CRT clothing and footwear saleswoman Lyn Hall's ability to keep stock levels high, so when farmers came in, they walked out in the right size gumboots.
In Mrs Hall's 11 years of selling at CRT, she had sold well over a $1 million of Skellerup gumboots, he said.
Mrs Hall said the most popular gumboot sizes were an eight or nine, and almost all the buyers were farmers, she said.
She could correctly estimate the buyer's boot-size without asking, she said.
However, today would be her last day at the store because she was moving to Brisbane with her family, she said.
CRT Southland regional manager Harry Soper said sales of Skellerup gumboots, which includes Redband gumboots, reflected the positive mood in the Southland farming industry.
Mr Fuller said the exact number of gumboots sold in the store for the year was commercially sensitive but it was in the thousands.
The Southland Times