Fonterra rejigs public relations arrangements

ANDREA FOX
Last updated 07:14 07/02/2013

Relevant offers

Farming

Fatter, less flatulent cows good for planet, and for farmers Commerce Commission alleges price fixing by PGG Wrightson, Elders NZ Dairy farmer Michael Whitelock guilty of cruelty to cows Beef+Lamb NZ proposes not to lift farmer levy Fonterra sentenced in the Environment Court over the Eltham buttermilk stink Dairy farmers: Good that TPPA not signed Southland farmers up for Environment Awards Bee deaths raise fears of colony collapse Water on the move in giant $172m Canterbury project Rough week ahead for dairying

Dairy export giant Fonterra, under scrutiny for its delayed public disclosure of traces of a chemical in milk product, has renewed the contract of its public relations adviser Baldwin Boyle Group for another five years - with a twist.

The deal will see former Baldwin Boyle managing director Louise Nicholson, embedded in Fonterra's Princes St Auckland headquarters for the past year, resign from BBG to become Fonterra's director of public affairs, said spokesman Graeme McMillan, a director of BBG.

Nicholson had also ceased to be a shareholder of BBG, he said.

Fonterra chief executive Theo Spierings would manage communications for Fonterra, New Zealand's biggest company and the world's leading dairy exporter, McMillan said.

Nicholson would report to Spierings and communicate Fonterra's strategic plan to BBG, the "outsource" agency for communications which would execute it, he said.

BBG's contract was renewed this month, McMillan said.

Fonterra's public image was tainted in 2008 by the company's exposure to China's baby formula melamine poisoning tragedy, through its 43 per cent stakeholding in the SanLu dairy company deeply involved in the scandal.

Fonterra has come under scrutiny again after its perceived tardiness in the recent DCD residue scare.

Ad Feedback

- BusinessDay.co.nz

Special offers
Opinion poll

Is it time for authorities to introduce tougher penalties for poaching?

Yes

No

Vote Result

Related story: Booby traps for poachers cost farmers

Featured Promotions

Sponsored Content

Agri e-editions

Digital editions

Read our rural publications online