Kiwi meat in Oliver's kitchen

TERRI RUSSELL
Last updated 05:00 26/07/2013
Jamie Oliver
Reuters
PUKKA: British chef Jamie Oliver’s Italian restaurant in St Petersburg, Russia, will use New Zealand sheepmeat for its dishes.

Relevant offers

Farming

Royal Agricultural Society runs national beef cattle judging seminar in Canterbury Bulk savvy sells for double due to low crop Trust optimistic as Southern Dairy Hub funding deadline draws near Waikato farmer warns of risk lanterns pose to cows Sheepdog trials a sport worth saving Waipa District Council is picking favourites on rates NZ demo farm in Colombia set to go NZ dairy industry should appreciate what it has got John Key reassures drought stricken farmers Is John Wilson comfortable with Fonterra's performance? No.

New Zealand sheepmeat, including that supplied by Southland farmers, will be on the menu of international culinary star Jamie Oliver's new Italian restaurant in Russia, after leading meat exporter Alliance Group was chosen as its sole supplier of lamb last month.

Jamie's Italian restaurant in St Petersburg will receive regular shipments of Pure South-branded racks, hind shanks, and legs sourced from Alliance Group suppliers from throughout New Zealand, later this year.

Alliance Group marketing general manager Murray Brown said Oliver had an outstanding global reputation and Russia promised significant opportunities for growth.

"Pure South is a well-established export brand and this agreement will help promote New Zealand lamb to a fledgling market.

"While Russia represents only a small market for New Zealand sheepmeat, it does have potential, particularly as the country's demographics change and the economy grows.

"Alliance Group is looking forward to the improving prospects for growth in Russia if New Zealand can gain improved access. Russia is not only the largest country in the world, but it boasts the ninth-largest economy," he said.

Alliance Group was last month approached by Oliver's main food buyer, who was pleased with the quality of Pure South products after seeing them on the market.

Brown said it was hoped the sheepmeat would be introduced to the culinary star's other new Italian restaurants that were opening to help expand his profile internationally.

The economic prospects were very good, with one container of lamb racks alone worth up to $500,000, he said.

The restaurant was expected to open in September or October and Alliance Group representatives would visit it to see how it was going, he said.

Ad Feedback

- The Press

Special offers
Opinion poll

Is it time for authorities to introduce tougher penalties for poaching?

Yes

No

Vote Result

Related story: Booby traps for poachers cost farmers

Featured Promotions

Sponsored Content

rural digi editions 4/9

Digital editions

Read our rural publications online