One of New Zealand's longest-serving publications is being given a fresh lease of life under a new masthead.
Straight Furrow is being rebranded as NZFarmer - a brand established in 1882 and published until 2002 - and will be published once a week.
The NZFarmer brand would also feature across farming sections in Fairfax NZ's regional daily newspapers.
Fairfax AgriMedia manager Dean Williamson said NZFarmer would serve as the company's flagship brand across all titles and platforms.
He said the change came as the business recognised the opportunity to build on NZFarmer's online success.
NZFarmer editor Jon Morgan said content within the print product would focus on people-centric stories and features.
It would be delivered free to approximately 85,000 homes.
As part of the launch, Fairfax AgriMedia is giving away 1500 magazines from the Fairfax magazine family. Click here to enter.