Long-serving Straight Furrow rebranded as NZFarmer

Last updated 17:44 19/05/2014
Rural Post contractor Richard Hurrell delivers one of the first new NZFarmer rural papers to a Waikato address.
Fairfax NZ

DELIVERED: Rural Post contractor Richard Hurrell delivers one of the first new NZFarmer rural papers to a Waikato address.

Relevant offers

Agribusiness

Chinese company Oceania Dairy spends $400m in stage two of a high value milk factory The Green Issue: Environment award winners create their own ecosystem The Green Issue: Dog Point Vineyard shortlisted for Cawthron Marlborough Environment Awards The Green Issue: Delegat's Wine Estate shortlisted in Cawthron Marlborough Environment Awards The Green Issue: Awatere Valley high country station farmers among environment award finalists The Green Issue: Engineering firm Southern Water Engineering up for environment award for management system The Green Issue: Marlborough winery takes stand against tiny invaders Cambridge sheep and beef farmers named Waikato's top environmental farmers Southland station on market for first time in 40 years Innovation Series: Zespri strategy includes robots and anti-counterfeit app

One of New Zealand's longest-serving publications is being given a fresh lease of life under a new masthead.

Straight Furrow is being rebranded as NZFarmer - a brand established in 1882 and published until 2002 - and will be published once a week.

It follows last year's introduction of NZFarmer.co.nz as part of the wider Stuff.co.nz platform.

The NZFarmer brand would also feature across farming sections in Fairfax NZ's regional daily newspapers.

Fairfax AgriMedia manager Dean Williamson said NZFarmer would serve as the company's flagship brand across all titles and platforms.

He said the change came as the business recognised the opportunity to build on NZFarmer's online success.

NZFarmer editor Jon Morgan said content within the print product would focus on people-centric stories and features.

It would be delivered free to approximately 85,000 homes.

As part of the launch, Fairfax AgriMedia is giving away 1500 magazines from the Fairfax magazine family. Click here to enter.

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content