New Zealand venison producers expect to find a ready market in Europe for their product in the year ahead.
European buyers are now discussing their requirements with New Zealand exporters.
While plentiful supplies of cheaper European venison and wild boar eased frozen game meat prices in 2013, stocks of most venison items are reported to be low.
With economic conditions in Germany continuing to improve, 2014 is looking to be brighter for Kiwi suppliers.
European importers indicate that demand for chilled venison will be good and they expect conditions to improve for frozen venison as the year progresses.
Deer Industry New Zealand is aware of customers who are buying venison early, in anticipation of prices rising as the year proceeds.
Chefs and supermarkets are choosing to stay with chilled New Zealand venison, but the catering and manufacturing trade, which predominantly uses frozen venison, is being offered cheaper European cuts.
Exports to the United States totalled 1830 tonnes for the 12 months to the end of January, the highest ever. The growth in volume reflects the rebounding restaurant sector in the USA.
- The Press