Farming personality David Henshaw, famous for his "Jock" cartoons depicting rural life, died on Sunday aged 74.
The long-time resident of Tamahere in Waikato communicated with farmers for more than 40 years through his cartoons with his main character, Jock, a recognised national identity.
The cartoons appeared in the New Zealand Farmer newspaper for 34 years and on the Jock calendar for the past 17 years. The cartoon was popular with rural folk and city dwellers who had a link with the land.
In 2011, Henshaw became an Officer of the New Zealand Order of Merit for services as a cartoonist.
The citation noted his cartoons had contributed to a better understanding between New Zealand's rural and urban communities, particularly among children.
"His cartoons are a record of the agricultural and social history of New Zealand during the last 40 years," the citation said.
In 2007, Henshaw was awarded the Guild of Agricultural Journalists' Landcorp Communicator of the Year award.
He also published a number of books on his own, and with co-authors including Judy Darragh, John Dawson and Graham McBride.
He contributed to a huge list of publications over the years for organisations including ACC, MAF, Farmsafe, Waikato Pesticides Awareness Committee, NZ Dairy Group, Fonterra, NZ Society of Animal Production and NZ Society of Farm Management.
Henshaw is survived by his four children and 10 grandchildren.