Bruce and Pip Robinson have a passion and commitment to produce top quality hereford cattle.
An enthusiastic bench of buyers have paid top prices for quality bulls at Wingrove Stud's auction in Taranaki.
Sheep and beef farming-funded group focusing on environmental research to help the sector deal with what is seen as a juggernaut.
She was destined for the meat works, but instead this fertile cow has just delivered her 23rd live calf.
King Country rural professional James Ryan has won Beef + Lamb NZ's scholarship to the US.
As a member of the NZ rowing coxed four to the Barcelona Olympics, Guy Melville is no stranger to heavy lifting and team work.
Manawatu couple donate their 418ha farm to a trust for demonstration and training purposes.
Red devons may not be well-known in New Zealand but they have a well-deserved big reputation overseas.
Southland farmers who sell beef and lamb direct to the consumer will feature on TV.
Hereford-friesian calves are fetching premium prices in parts of NZ as the annual round of calf sales gets into full swing.
Silver Fern Farms wants to add more value to meat after launching prime cuts of packaged beef and lamb onto a televised shopping show in China.
Sheep and beef farmers warming their hands in advance of better sheepmeat prices have been warned they might be disappointed.
Colin Lyon hopes someone with the same passion as him will take on his rare Swiss breed of beef cattle to bigger things.
Raising wagyu calves in a specialised calf-rearing unit allows Taranaki business to capitalise on strong global demand for premium wagyu beef.
Third generation farmer resists the dairying drive and has found a way to profitably run sheep and cattle in an often harsh environment.
A young NZ beef producer to get the chance to attend the Five Nations Beef Alliance conference and young leaders programme in the US.
The New Zealand meat industry could be in for "rock solid" growth in China.
A translation error has led to the selection of a former Taranaki woman for the World Young Shepherds' Challenge in France.
New Zealand experts have questioned the relevance of a new study that highlights beef farming's high environmental impact.
"Farmer Army" needed to resolve issues holding the meat industry back according to MIE chairman John McCarthy.
Rick Powdrell sees a tough three years in front of him as the new Federated Farmers meat and fibre chairman.
Enthusiastic environmental planning doesn't slow intensive programme of sustainable development on 1436ha in east Otago.
The planets are lining up for red-meat farmers to put decades of low profits and lack of reinvestment behind them.
Dairy farmer confidence has ebbed while meat and fibre farmers remain positive
New Zealand beef and lamb exports are at almost record levels for the first nine months of trade this season.
Red meat receiving electrical stimulation in an experiment to increase tenderness.
Hereford breeders have reclaimed market share against other beef breeds after a good bull-selling season, says PGG Wrightson genetics manager Bruce Orr.
New genetics from Canada of milking shorthorns through embryo transfer are in a Manawatu calf shed.
A Lincoln University academic says use of a fodder beet crop is great news for beef cattle farmers.
It's a record-priced bovine that is, in the words of its purchaser, "the complete bull".
The limousin breed once again took out the major awards in the 2014 Otago-Southland beef competition.
Salers cattle are curious and friendly and will thrive if given space.
Sheep and beef farmers have to stop viewing the dairy industry as competition, a meat industry leader says.
Electricity prices increased almost 5 per cent on sheep and beef farms in the past 12 months.
Positive pastoral farming outlook seems to have translated into plenty of confidence and buoyant prices at recent bull sales.
Taihape man, whose brave cattle dog rescued him from bull attack, released from hospital.
Angus breeder convinced the future for New Zealand beef breeding lies in the United States.
In a sign that red-meat exporters are serious about dealing with China, representatives of all major companies are heading to Beijing next week to meet leading officials.
Beef processing business Affco fined nearly $70,000 for river wastewater discharge.
A spike in bovine tuberculosis in Southland areas is a wake-up call the eradication job's not done yet, TBfree says.
Mike and Sharon Barton are redefining the traditional farm business model.
Cattle breeder thinks his performance recording system is more practical for NZ conditions than a genetic programme used widely around the world.
While some drystock farmers are still struggling, things are looking good for dairy farmers.
As more young people leave rural areas for the bright lights, some sheep and beef farmers are wondering who will take over the farm.
India could provide significant opportunities for the Alliance Group's farmer suppliers.
A sheep and beef farm that can compete with dairy for return on investment - now, there's a rare beast.
Preparing cattle for show is time-consuming and expensive but those who have stuck with it say it's worthwhile.
Award-winning farmer callis on scientists to frame future animal productivity research around what effect it would have on his nutrient footprint.
Michelin-starred chef Michel Louws is more than happy to pay a premium for top quality beef.
Retired Massey University horticulture lecturer says meat will come from the laboratory in future, putting NZ's grazing systems at risk.