NZ meat sales hit Chinese TV

Last updated 05:00 24/08/2014

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Beef

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Silver Fern Farms wants to add more value to meat after launching prime cuts of packaged beef and lamb onto a televised shopping show in China this year.

China is seen as a big, vibrant market which has leapfrogged generations of trading evolution to go quickly from a wet market to a digital market.

During a 30-minute televised slot SFF sold 12.5 tonnes of beef to high end consumers and Chinese shoppers were moving quickly to online buying.

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- The Press

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