NZ meat sales hit Chinese TV

Last updated 05:00 24/08/2014

Relevant offers

Beef

It all started at school for beef ambassador Demand revs up for limousin sale Farm profits help rural students get ahead SFF China aspirations 'work in progress' Production gains in SLUI information New methane saving device needed NZ seeds fly to safety in Norway Rain welcomed by farmers, but not the cold Bull sales harder going than expected South Canterbury beef breeders feature strongly at Beef Expo

Silver Fern Farms wants to add more value to meat after launching prime cuts of packaged beef and lamb onto a televised shopping show in China this year.

China is seen as a big, vibrant market which has leapfrogged generations of trading evolution to go quickly from a wet market to a digital market.

During a 30-minute televised slot SFF sold 12.5 tonnes of beef to high end consumers and Chinese shoppers were moving quickly to online buying.

Ad Feedback

- The Press

Special offers

Featured Promotions

Sponsored Content