NZ meat sales hit Chinese TV

Last updated 05:00 24/08/2014

Relevant offers

Beef

Strong beef schedule fuels buoyant bull sales Catlins family celebrates 125 years of settlement Spring bull sales offer South Canterbury farmers plenty of choice NZ dollar to hit new season meat returns Farming to the land's capabilities Rural communities cannot stay silent on rural suicide Proven beef sires worth extra money to dairy farmers, study finds Major concerns for drystock farmers in Waikato water plan Family puts cropping skills to good use on sheep and beef farm Award winners supply lambs 10 months of the year

Silver Fern Farms wants to add more value to meat after launching prime cuts of packaged beef and lamb onto a televised shopping show in China this year.

China is seen as a big, vibrant market which has leapfrogged generations of trading evolution to go quickly from a wet market to a digital market.

During a 30-minute televised slot SFF sold 12.5 tonnes of beef to high end consumers and Chinese shoppers were moving quickly to online buying.

Ad Feedback

- The Press

Special offers

Featured Promotions

Sponsored Content