NZ meat sales hit Chinese TV

Last updated 05:00 24/08/2014

Relevant offers

Beef

Grass greener and cattle dearer in Nelson region's paddocks Onetai Station development creates foundations for future growth Key keeping close watch on Healthy Rivers plan change NZ on road to becoming the Detroit of agriculture Giving US genetics another chance Contaminated palm kernel importer's identity remains hidden Stratford A&P Show a highlight for the district Hill country farming produces fewer emissions than previously thought Culture change will lead to better safety practices on farms Get the facts before deciding on Healthy Rivers Plan for Change

Silver Fern Farms wants to add more value to meat after launching prime cuts of packaged beef and lamb onto a televised shopping show in China this year.

China is seen as a big, vibrant market which has leapfrogged generations of trading evolution to go quickly from a wet market to a digital market.

During a 30-minute televised slot SFF sold 12.5 tonnes of beef to high end consumers and Chinese shoppers were moving quickly to online buying.

Ad Feedback

- The Press

Special offers

Featured Promotions

Sponsored Content