The avocado industry has been given a boost with the signing of a partnership deal between the Avocado Industry Council and the Ministry for Primary Industries.
The five-year NZ Avocados Go Global programme aims to increase productivity to 12 tonnes per hectare and quadruple returns to $280 million by 2023.
Jen Scoular, chief executive of the Avocado Industry Council, said the biggest challenge was low and irregular bearing of fruit.
The $8.56 million programme - under the auspices of the Primary Growth Partnership - will see the government commit $4.28 million over five years, with the balance coming from industry partners as a mixture of cash and in-kind contributions.
"We're excited by this new programme. It's the first horticulture programme involving fresh fruit in the PGP, which further diversifies the industries involved in the PGP," says Justine Gilliland, MPI's director PGP.
"It will also contribute to the government's economic growth studies for Bay of Plenty and Northland, as the majority of the avocado industry are based across these regions," she said.
Scoular said formalising the NZ Avocados Go Global PGP programme was a significant milestone for the industry.
She said a portal would be developed to improve information flow, aid supply-chain performance and efficiency, and to help benchmark performance.
- Taranaki Daily News