Drought warrior Doug Avery is the Landcorp Agricultural Communicator of the Year.
The Marlborough farmer has been a big promoter of using lucerne in pasture systems to improve better production and profits.
His enthusiasm for telling other farmers about his success with lucerne on his farm was recognised with the award presented in Hamilton last night.
Avery is a regular speaker at farmer meetings, conferences and seminars around the country and also in Australia.
He runs Bonaveree, the family farm at Grassmere on the dry east coast of the South Island.
Years of drought saw him successfully developing a farm system that works in sympathy with the land, rather than battling it.
His work has attracted international acclaim and continues to influence farmers in dry areas around the country.
Avery has regular radio spots, newspaper columns and a blog and is well known for using humour and common sense to reach out to fellow farmers.
The award is run by the New Zealand Guild of Agricultural Journalists and Communicators.
Guild president Jon Morgan said Avery was respected for his ability as a farmer and communicator and deserved the award.
- Fairfax Media